Defensal – a medical drug, Ukraine


Task: to create a memorable presentation of a new drug for surgeons to help make the drug on the list of basic surgeons.


Solution: to act outside the box – this was the basic principle of the presentation. We added an additional element – a knot on a string as an image of adhesions, which Defensal would prevent. On the cover they duplicated the type of packaging for visualization and memorization. The material was submitted thesis with infographic elements for convenience of perception by doctors. They used silver foil as a symbol of sterility and purity, as well as red and gray.